Who is Scooter Braun?
Scooter Braun is an American entrepreneur, record executive, and the CEO of HYBE-America, the North American subsidiary of South Korean entertainment company Hybe Corporation.
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Key points about Scooter Braun:
- He is credited with discovering Canadian singer Justin Bieber in 2008 and establishing his career. Braun signed Bieber to a management deal when he was just 13 years old.
- Braun has also managed the careers of other major pop stars including Ariana Grande, Demi Lovato, Kanye West, and Carly Rae Jepsen, among others.
- In 2019, Braun’s company Ithaca Holdings acquired Big Machine Records, giving him control over the master recordings of Taylor Swift’s first six albums. This led to a high-profile feud between Braun and Swift.
- In 2023, several of Braun’s high-profile clients including Bieber, Grande, and Lovato have reportedly severed ties with Braun and his management company SB Projects. Braun has announced he is retiring from music management to focus on his role as CEO of HYBE America.
- Braun’s rise and recent fall from grace in the music industry has been widely reported, with many speculating about the reasons behind his clients’ departures and the impact of his long-running dispute with Taylor Swift.
Scooter Braun Net Worth
Scooter Braun has a net worth of $500 million.
Braun’s net worth comes primarily from his successful career as a music manager and entrepreneur. Some key points about his net worth:
- Braun’s career was launched by discovering and managing the hugely successful pop star Justin Bieber.
- In 2021, Braun sold his company Ithaca Holdings to the South Korean entertainment company HYBE for over $1 billion, netting him around $86 million in shares.
- Braun has also made lucrative investments in companies like Uber, Spotify, and Dropbox over the years.
- His real estate portfolio includes several multi-million dollar properties in Southern California.
- However, Braun’s net worth has also been impacted by controversies, such as his acquisition of the rights to Taylor Swift’s music catalog, which sparked a public feud.
Overall, Scooter Braun’s diverse business ventures and investments, combined with his success in discovering and managing top music artists, have allowed him to amass a substantial net worth of $500 million.
Scooter Braun Wife
Scooter Braun was married to Yael Cohen from 2014 to 2022. Some key details about their relationship:
- Scooter and Yael met after Scooter saw a video of Yael’s TEDx Talk for her non-profit organization F**k Cancer, which she founded in 2009 after her mother’s cancer diagnosis. Scooter reached out to Yael and they started dating, getting married in 2014.
- Yael and Scooter have three children together – sons Jagger (born 2015) and Levi (born 2016), and daughter Hart (born 2018).
- In July 2021, after 7 years of marriage, Scooter filed for divorce from Yael, citing “irreconcilable differences”. Their divorce was finalized in September 2022.
- As part of the divorce settlement, Scooter was ordered to pay Yael $60,000 per month in child support and she received several properties, artwork, cars, and other assets. They agreed to joint legal custody of their children.
- During their marriage, Yael publicly defended Scooter amid his high-profile feud with Taylor Swift over the rights to her master recordings.
Scooter Braun Clients
Scooter Braun is a prominent talent manager and entrepreneur who has managed several high-profile artists throughout his career. Some of his notable clients include:
- Justin Bieber: Braun discovered Bieber on YouTube in 2008 and has managed him since then. Despite rumors of a split, both parties have denied the reports, and Bieber still has four years left in his contract with Braun.
- The Kid LAROI: The Australian artist initially partnered with Braun in June 2021 before leaving for Adam Leber’s Rebel Management. He then rejoined Braun’s team in May 2022.
- Quavo: Quavo signed with Braun in March 2021, with Braun co-managing the artist alongside Danny Zook, the Migos’ manager.
- Lil Dicky: Braun signed Lil Dicky in 2016, and the rapper has been managed by Braun since then.
- Black Eyed Peas: Braun added the group to his roster in 2015, managing the band but not individual members Fergie and will.i.am.
- Ava Max: Max signed with SB Projects in early 2023, having previously been managed by Full Stop Management’s Jeffrey Azoff and Tommy Bruce.
- Ozuna: Ozuna joined SB Projects in June 2023 in a partnership with Edgar Andino, founder and CEO of Andino Marketing Group.
- Tori Kelly: Kelly is one of Braun’s longest-term clients, having signed with SB Projects back in 2013.
- Zac Brown Band: The country stars signed a co-management deal between SB Projects and their own Southern Ground in 2018.
- YG: YG has been signed to SB Projects since at least 2020.
- Andrew Watt: Watt has worked with Braun since at least 2017, although the exact signing date is unclear.
- J Balvin: J Balvin left Braun’s management in May 2023 and is now managed by Roc Nation.
- Idina Menzel: Menzel parted ways with Braun amicably earlier in 2023.
- Demi Lovato: Lovato ended her deal with SB Projects in 2022, although she has not yet secured new representation.
- Ariana Grande: Grande initially parted ways with Braun but will continue to work with him and HYBE through existing business deals.
These artists have been managed by Braun at various points in their careers, although some have since left his management.
